

Growing Brand Value through Funny AdvertisementsĬaptain Obvious has existed virtually in popular culture since the ’90s as a sarcastic, playful name to call people who state the obvious. We’re very proud to have worked on this and loved seeing it grow."īehind the scenes of "The Obvious Choice" with The Wade Brothers and Brandon Moynihan From Funny Commercials to Luxury AdvertisementsĪlthough “The Obvious Choice” campaign was humorous, The Wade Brothers have filmed and directed serious luxury advertising campaigns for major name brands such as Toyota, Nike Middle East, Audi, and Bacardi, to name a few. We love having a part in redefining brands and how they present themselves. The Wade Brothers have a long list of clients we have either launched or re-branded. Now running for 7+ years and doesn’t look to be slowing down. We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success. Lyndon Wade remarks, "We launched this campaign globally with Crispin Porter. Those qualities and the amazing way they come together are immediately recognizable in “The Obvious Choice.” The more eccentric Lyndon Wade directs and brings fantasy, irony, and humor to the creative aspects of a given project. Realistic Lindsey Wade prefers to conquer the camerawork and create authentic images with a graphic finish. The director and photographer brothers have a unique vision of their own, but the family dynamic brings harmony to the images they create.

“We knew instantly that Brandon Moynihan as Captain Obvious was going to be a huge success.” Lyndon Wade,
